History of Attirance
The genesis of the history of “Attirance” is 2003, France, when the brand of exclusive fragrances and cosmetics was established. Inspired from the eighteenth-century refinement and aesthetics coming from the Domaine de Trianon at Versailles, the branding/packaging of the products represented ornaments, baroque style and conservative look. Since its creation, Attirance has been developing innovative solutions for its customers in search of natural products, using the timeless beauty secrets of Queen Marie-Antoinette. The concept of using natural ingredients in cosmetics became popular in the eighteenth century, after Queen Marie-Antoinette, who deliberately deviated from the more traditional styles of the time as a way of exercising power over the masses, settled the norm of consuming organic components in her everyday hygiene/beauty routine. Many of her beauty secrets, based on the usage of natural ingredients were so effective, that they’re still used by women today. These timeless ideas from the past became the main pillar for the brand, that we’ve recreated four centuries later.